Top 20 Alternatives to the Rolex Day-Date and Datejust in 2024
The Rolex Day-Date is an absolute icon. Also known as the "president's watch," it is the dream of many watch enthusiasts. However, for most, it remains an unattainable dream due to its astronomical pricing.
The logical alternative would be the Rolex Datejust. It closely resembles the Day-Date but features only a date display. While the Datejust is less expensive than the Day-Date, it is still far from affordable.
So what can you do if you admire the aesthetic of these watches but aren't keen on spending a fortune on a Rolex?
We have the solution! We present you with noteworthy alternatives to these two Rolex models.
Some of the best substitutes for the Day-Date and Datejust are models by Tudor, such as the Style, Glamour Day-Date, Black Bay, or Royal Day Date 41. Other, lesser-known alternatives come from brands like Mido, Casio, or Hamilton.
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Why should you consider an alternative to the Rolex Day-Date and Datejust?
First, we should address the question of why an alternative is a viable option in the first place.
There are two primary reasons.
On one hand, there is the exorbitant cost of Rolex watches. The Datejust starts at approximately 7,500 Euros, and the Day-Date starts at 15,000 Euros—gray market prices are even higher. Given these steep costs, considering an alternative becomes increasingly appealing.
On the other hand, these watches are not readily available. So, even if you're willing to spend a large sum, you must first endure the ordeal of a waiting list that could last years before you finally acquire the timepiece you covet.
These factors are not entirely negative, as they contribute to strong performance in the secondary market—a definite selling point for the brand and its watches.
However, for most people, due to these factors, the dream of owning a Rolex becomes increasingly distant, making alternatives more and more appealing.
The 20 best alternatives to the Day-Date and Datejust.
Tudor Style
Ref. M12700-0001
How could it be otherwise? The first and also most obvious alternative to the Datejust or Day-Date is a Tudor.
It's now considered an open secret that Tudor is like an affordable Rolex.
Being a subsidiary of the brand with the golden crown, Tudor and Rolex are constantly compared. They are known for providing less expensive alternatives.
For example, the Tudor Style is an amazing alternative to the Datejust. It has a diameter of 41 millimeters, a date display at 3 o'clock, and the classic corrugated bezel, just like Rolex watches.
The automatic movement of the Tudor watch comes from Sellita but has been slightly modified. Importantly, it is not a chronometer-certified movement.
When it comes to configurations, the options are endless. There are eight dials, three bezels, and three different wristbands.
Also worth mentioning: the watch is waterproof up to 100 meters and features a sapphire glass.
All of this can be yours for about 2,400 Euros, which is pretty fair, in our opinion.
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Tag Heuer Carrera
Ref. WBN2112.BA0639
An alternative from Tag Heuer is the Carrera.
The shimmering, dark blue dial is located under a case with a diameter of 39mm and a thickness of 11.5mm. The design is clean and sporty. The surfaces of the wristband and the casing are partially polished and brushed. Depending on the model, different dials and complications are available.
Behind the dial hides an automatic movement developed and produced by Tag Heuer, featuring a power reserve of 38 hours. Additionally, it is waterproof up to 100 meters.
You can buy the classic Tag Heuer Carrera starting at 2,900 Euros.
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Omega Aqua Terra
Ref. 220.10.38.20.10.001
Another alternative to Rolex watches is the Aqua Terra from Omega.
In terms of design, we're looking at a classic case that's 38mm wide and 12.7mm tall, with a balanced mix of polished and brushed surfaces.
Inside, the Aqua Terra features an Omega caliber with a Master Chronometer certificate, meeting the highest industry standards.
As an additional feature, you can admire this special caliber through a sapphire crystal case back. Compared to Rolex, that's something they can't offer.
The Aqua Terra is also waterproof up to a depth of 150 meters.
Various versions of the Aqua Terra are available, with prices starting at around 6,500 Euros.
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Longines Master Collection
Ref. L2.893.4.57.6
Longines is one of the oldest watchmakers around; in fact, it was the first watchmaking company to be officially registered. Established in 1832, the brand offers beautiful watches in the mid-price range.
The Master Collection has a diameter of 42mm, and its depth of 10mm makes it relatively slim. The automatic movement is in-house from Longines and features a 72-hour power reserve.
The watch is water-resistant only up to 30 meters deep and therefore should preferably not be worn while swimming..
You can find out when a watch can be worn for swimming by following this link, in the article "Watches and Water".
There are 14 different variations, starting at 2,800 Euros.
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Bulova Surveyor
Ref. 96C125
What sets the next alternative apart is that it is a quartz watch. It has a clean design, with neat little details, and the dial is eye-catching.
With a diameter of 39mm and a water resistance of 30 meters, this watch isn't ideal for water activities.
In general, the Surveyor prioritizes form over function.
But priced at 200 Euros, it's an extremely affordable alternative to the Datejust.
Unfortunatly, the brand Bulova doesen't offer a pressroom, thats why we can't show you the watch right here. But you can marvel at the Bulova Surveyor .
Casio MTP-1370L-1A
Of course, we can go even cheaper. Casio takes the prize for the least expensive alternative, priced at just 50 Euros for a watch that offers the same functions as a Day-Date.
Even in terms of design, the Casio watch doesn't disappoint. Although there's no comparing its quality to that of luxury brands, Casio's quartz movements are known for being remarkably precise and reliable.
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Hamilton Khaki Field King
Ref. H64455133
This alternative not only offers great value for the money, but it's also visually appealing.
The watch features an oval case with a polished bezel and displays both the day of the week and the date. Plenty of indices ensure highly detailed time reading.
Additionally, it's waterproof up to 50 meters and houses a mechanical automatic movement.
Produced in Switzerland, it features a sapphire crystal and stainless steel for durability.
While it can't match the craftsmanship and quality of a Rolex, that's to be expected at a price of only 700 Euros.
The value for money is truly remarkable.
Click here to gaze at the Hamilton Khaki Field King.
Hamilton Jazzmaster Day-Date Auto
Ref. H32505131
The next alternative also comes from Hamilton. Similar to Rolex's Day-Dates, it has a 40mm diameter and is available with either a leather or steel band.
The movement is Hamilton's H-40, which is based on the ETA 2834-2. This is a major advantage, as the movement is robust and reliable, and can be serviced by almost any watchmaker familiar with the popular ETA movement.
The dials feature a sunray-brushed surface, akin to the finish on a Rolex.
Like the other Hamilton option, the Jazzmaster is priced at 700 Euros, offering excellent value for the money.
You can check out the Jazzmaster Day-Date Auto right here.
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Zenith Defy Classic
Ref. 95.9000.670/51.M9000
Mit der Zenith Defy bewegen wir uns etwas vom klassischen Style der Rolex Day-Date und Datejust Uhren weg weg, dennoch solltest du sie dir ansehen.
The futuristic case, crafted from titanium, has a diameter of 41mm and includes an integrated titanium bracelet. Due to this integration, changing the bracelet is not an option.
All the surfaces are brushed, emphasizing its futuristic, industrial look.
The Zenith is particularly interesting if you're seeking something different, rather than just another Rolex lookalike. The Defy Classic stands on its own as an independent, autonomic option.
The watch features a mechanical movement, is waterproof up to 100 meters, and has a power reserve of 50 hours. It retails for about 7100 Euros, positioning it as a pricier but unique alternative.
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Tudor Glamour Double Date
Ref. M57100-0016
If you're interested in an alternative featuring a leather strap, the Tudor Glamour might be for you.
With a 42mm diameter, the Glamour comfortably fits most men's wrists.
Gleichzeitig verfügt sie über ein zentrales Datumsfenster auf der 12:00 Uhr Position, ergänzt mit einem kleinen Sekundenzeiger auf 6:00 Uhr.
The dial is colored opaline, and the hands and indices are blue.
Inside the watch is a Tudor movement with 70 hours of power reserve and an automatic winding system with chronometer certificate.
Despite being water-resistant up to 100 meters, it's not advisable to take this leather-strapped watch into the water.
In addition to the Glamour Double Date, there are the Glamour Date and Date+Day, adding up to more than 200 variations.
This model is priced at approximately 3300 Euros.
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Breitling Premiere B01 Chronograph
Ref. AB0145221B1P1
Wearing this alternative, you might just feel airborne. With a 42mm diameter, it may feel slightly larger than some of the others, but it accommodates almost any male wrist.
A significant feature is the non-reflective sapphire crystal that allows clear visibility of the black dial.
Powered by Breitling's in-house B01 movement, the watch is a certified chronometer with a 72-hour power reserve and 100 meters of water resistance.
Although the classic model comes with a leather strap, substituting it with a steel or metal band makes it resemble a Rolex even more.
Priced at 8600 Euros, it's on the more expensive side for beginners, but it's readily available in stores, with no waiting list.
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Breitling Chronomat Series
Continuing with Breitling, let's discuss one of their more recent launches:
The revamped Chronomat series.
The Chronomat is an eye-catcher featuring a polished bezel and finely woven bracelet. The date display is positioned at 6 o'clock.
Available in 32mm and 44mm sizes, the Chronomat offers various options, including different dials and diamond sets.
Prices start at around 3600 Euros for a realistic configuration.
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Tudor Black Bay
Ref. M79540-0011
Yes, another Tudor, but for a good reason—Tudor is often considered Rolex's little brother and provides some of the best alternatives to Rolex watches like the Day-Date and Datejust.
The Tudor Black Bay is a highly sought-after model, available in various configurations, including chronographs and dive watches. Or classic, without bells and whistles.
We've mentioned it before in our articles like alternatives to the Submariner and to the GMT-Master II.
In terms of size, it's available in 31, 36, and 41 mm diameters. The silver dial is simplistic, much like the rest of the watch.
It features a modified original Sellita movement, is water-resistant up to 150 meters, and has a 38-hour power reserve.
Additionally, different bracelet options are available.
Pricing starts at around 3200 Euros.
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Tudor Royal 41 Day Date
Ref. M28600-0003
Now, let’s stay on the Tudor theme, with one more watch.
Let's explore the Royal 41 Day-Date, which comes closest to Rolex's Day-Date.
The watch features a weekday display at 12 o'clock and a date display at 6 o'clock. Its unique design includes Roman indices, a blended smooth and corrugated case, and an integrated-looking bracelet.
Unlike the Rolex Day-Date, it doesn't have a cyclops lens over the date display.
Water-resistant up to 100 meters and with a 41mm diameter, this watch is very close to the Rolex original.
It features an automatic movement with a 38-hour power reserve.
The Royal Date is already available for around 2,300 euros.
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Tissot T Classic Day Date
Ref. T035.407.11.031.01
Tissot's T-Classic Day-Date makes an impression right from its name, offering striking similarity to its Rolex counterpart.
Basic specs include a 39mm diameter and an 80-hour power reserve, courtesy of the Powermatic 80 caliber.
The case has a see-through back and is water-resistant up to 100 meters.
This watch is priced starting at 400 Euros.
Funnily enough you can find this watch neither on the German, nor the Swiss website from Tissot. However, for wathever reason, it is on the Malaysian page. So here you go, have a look at the T Classic
Tissot Gentleman
Ref. T127.410.11.041.00
Another great alternative from Tissot is the Gentleman. This watch is more subtle than the Rolex Day-Date but still stylish.
Featuring a classic smooth bezel and an elegant case, it also has a date display but lacks the Rolex's signature cyclops eye.
The Gentleman has a 40mm diameter and is water-resistant up to 100 meters.
However, note that it's powered by a quartz movement, emphasizing its accuracy.
The biggest selling point has to be its affordability, retailing for less than 400 Euros.
To look at this classic, elegant Tissot Gentleman you can follow this link.
Seiko Spirit
Ref. SARB035
When discussing value for money, the conversation inevitably leads to Japanese watches, and our top pick is the Seiko Spirit. In our view, this watch is an ideal alternative to Rolex's Day-Date and Datejust models.
The Spirit has a 38mm diameter and a design best described as timeless and elegant. The smooth bezel and triangular hands are classic Seiko traits.
The watch features Seiko's own 6R15 automatic movement with a 50-hour power reserve and is water-resistant up to 100 meters.
The most compelling aspect? The price. You can find the Seiko Spirit for under 1000 Euros, making it an excellent value.
Here you can marvel at the Seiko Spirit .
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Jaeger-LeCoultre Polaris Mariner Date
Ref. Q9008170
If you're in the market for something more exclusive, look no further.
Starting at 9600 Euros, the Polaris Mariner Date by Jaeger-LeCoultre is by no means an inexpensive alternative to a Rolex, but it is every bit as exclusive and stylish.
The watch features a dark grey dial with sunray brushing, a 42mm diameter, and is crafted entirely from stainless steel.
Inside, you'll find a Jaeger-LeCoultre movement with a 40-hour power reserve and automatic winding. The watch is also water-resistant up to an impressive 300 meters.
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Mido Commander Day Date
Ref. 8299
The vintage Mido Commander Day-Date offers a striking resemblance to Rolex's Day-Date, especially with its president bracelet and corrugated bezel.
But watch out! We are talking only about the vintage models.
Available only in a 36mm size, it's best suited for those with slimmer wrists.
These vintage pieces can be challenging to find, but if you're lucky, well-preserved examples can be yours for between 500 and 1000 Euros.
We can show you some Pictures of the Commander Day Date right here.
Used or Vintage Rolex Day-Date and Datejust
Sometimes you cant see the wood for the trees. Another alternative stems from the same house.
On the secondary market are plenty of used Rolex models. Sometimes, if you’re lucky, you might find one that is even less expensive than the list price, but odds are you are going to have to pay more.
Our tip is to go looking for real vintage models, there are some out there.
For example, a Datejust from the 80’s starting at 3000 Euros. As long as they where well taken care of and regularly serviced, these watches still have a lifetime before them. Of course the price is always a question of supply and demand.
One clear, but not always considered, advantage of vintage Rolex watches is, they are immediately available and there is no waiting list what so ever.
But watch out when buying used watches.
There are many traps, specially in the field of used Rolex watches. You wouldn’t want to accidently purchase a fake watch for instance. In this article you’ll find everything you need to know about buying used watches.
Source cover image: Rolex | edited post
About the author
Alexander Weinberger
For me, the most fascinating thing about watches is the interplay between precise craftsmanship and artistic development. In a watch movement, hundreds of small parts have to be put together precisely so that they form a large whole.
